Rascally Liquor: A Playful and Distinctive Alcohol Packaging Design

Unleashing the Rascal Within

The inspiration for Rascally Liquor comes from the renowned poet Robert Burns and his iconic character, Tam o' Shanter. The design cleverly incorporates the bridge that Tam crosses into the branding, with the double L forming the keystone. The imagery of Tam and his horse adds a distinctive and recognizable icon to the brand, which can be adapted for different variants.

What sets Rascally Liquor apart is its focus on two variants of a new make spirit (NMS) from Annandale Distillery. The NMS product is characterized as immature and unsophisticated, but with an outgoing and mischievous nature. The concept of "releasing the rascal within" was developed to convey the idea that consumers are unleashing both the spirit from the bottle and their own adventurous side when they taste the product.

The design of Rascally Liquor is realized using stock glass bottles, which provide a sleek and sophisticated look. The technical specifications include two sizes - 20cl and 5cl - catering to different preferences and occasions.

Springetts Brand Design Consultants, led by Design Director Sue Bicknell and Designer Sam Stringer, collaborated with Illustrator Peter O'Connor to bring the vision of Rascally Liquor to life. Their creative expertise and attention to detail ensured that the brand exudes desirability, distinctiveness, and determination, going beyond being just a precursor to single malt Scotch whisky.

Launched in 2014 in the United Kingdom, Rascally Liquor faced the challenge of creating a brand that stands out in a competitive market. The team at Springetts Brand Design Consultants successfully crafted a brand that captures the spirit of the product and entices consumers to indulge in the rascal within.

Rascally Liquor's exceptional design and branding have been recognized with the prestigious Silver A' Design Award in 2016. This award is a testament to the outstanding expertise, innovation, and artistic skill displayed in the packaging design. It evokes positive emotions, amazement, and wonder, making Rascally Liquor a truly remarkable and award-winning creation.

With its playful and distinctive design, Rascally Liquor is not just an alcohol packaging; it is an invitation to embrace the adventurous and mischievous side within each of us.